In the world of advertising and business communications, consumers are gradually shifting their interests from textual content to illustrated content. The developers are now deeply choosing commercial videos that can be part of regular and animated commercials. When it comes to animated video, technology has advanced so much that it is now very easy to create animated images.
One such effective way to tell a story is through the use of whiteboard animation.
What is a whiteboard animation video?
It’s a kind of explanatory video where the animation is created right in front of the audience. When a viewer looks closely at a whiteboard animation, they can see exactly how images are being created in front of their eyes. The video also engages the viewer with a story told by an invisible narrator.
Where can you take advantage of whiteboard animation?
While whiteboard animations can seem attractive and intriguing, they can be used in certain areas where their application can be beneficial. Let’s analyze these areas.
When you start a project: Whiteboard animations can be very beneficial when starting a project. Starting requires proper planning and elegant presentation, and the use of whiteboard animation can make the posting clear and fun.
When explaining a complex product: The explanation of a complete product in seconds with a high level of audience approval is something that every entrepreneur wants. Whiteboard animations can turn your product explanation into something innovative and explainable. For example, the video on the Dropbox whiteboard is a great example of how the company has been collecting conversions for the website.
For Perfect Service Explanation: While explaining a sophisticated service that your company can provide, whiteboard animation can easily become a useful tool. By using it, the service, its advantages and its effectiveness can be described in the shortest possible time. Twitter’s intro video is a great example.
Presenting a Complicated Marketing Strategy: If you present a complicated marketing strategy to your team members, you may be concerned about their understanding. According to one of the leading video editing companies in Kolkata, a whiteboard animation presentation can solve such a problem.
Choosing whiteboard animation over other shapes
Online animation maker are obviously area specific when it comes to their use. The choice of such animation over typographic animation, 2D or 3D animation is the real problem. Below are some key points for choosing whiteboard animation over the other types.
- Educational Approach: Whiteboards often give your explanation an educational approach.
- Inexpensive – can be used when you want something longer than the average video length. In such a case, whiteboard animation can save you a lot of money.
- Human element: Whiteboard animations usually explain complex ideas as intelligently as possible. Other forms that do the same don’t have that human touch. Whiteboards do.
- Attention Assist – Whiteboard animations use images and clever use of text that do not attract human attention.
