Here’s a scenario for you, you’re running an online campaign with great banner ad and email designs. You know they’re good designs because your conversion rates are high, the problem is your landing page design – where you are hoping to turn visitors into customers, isn’t showing good conversion rates. Wonder why? Most likely, your landing page design and advertising campaign aren’t set up to work together. In other words, your landing page design isn’t following through somewhere. Here are some tips on creating the best landing pages that will work with your advertising campaign.
Match fonts and colors. First and foremost, you want users to realize they’re in the correct place right away. One of the easiest ways to do this is to use the same font and color scheme in your landing pages that you use in your banner ads and e-mails. This will quickly allow users to identify your page and product without confusion.
Use similar graphics. Incorporating consistent graphics in your landing page design works similarly to using matching colors and fonts—it reassures users that they’ve arrived on the correct page. Using the same graphics from banners to landing pages is a smart strategy; however, since landing pages offer more design space, you can expand on these visuals to provide a richer experience. Including vector art services as part of your design approach is an effective modern technique, allowing for scalable, high-quality images that enhance the page without slowing it down. Ensure each graphic serves a purpose and supports your message to create a cohesive and informative experience. to get more information just visit at : https://www.megridigitizing.com.
Use the same language style. Using the same language is important to keep your online advertising campaign cohesive. For example, you don’t want to use language aimed at college students in your banner ad and then language aimed at professionals in your landing page designs. Viewers clicking through to your landing page design are doing so from your banner ad or email, so it’s the same audience; therefore, the same language should be used.
Repeat key phrases. To make your landing page designs even more cohesive with your banner and e-mail campaign repeat key phrases such as your call to action, and titles/headings. One word of warning though, be careful not to repeat everything. Viewers aren’t coming to your landing pages to reread the same information they already saw, rather they’re clicking through to get additional information.
Provide answers. Since viewers are actually clicking through to your landing page they clearly want to know more. Your landing page is the opportunity you have to give them all the information they need to make a decision on becoming a customer. Put simply you must provide them with the information they’re seeking.
Layout. Keep the action “above the fold” or what’s visible on a screen before scrolling down. Keep your headline, unique sales proposition, and, most importantly, your call to action highly visible by placing these elements above the fold. Don’t cram more than you need to onto the screen—too much above the fold can make it difficult to see your CTA—but make sure everything a visitor needs is visible from the get-go.
Navigation. Remove navigation and other distractions that might distract visitors. Resist the urge to include unnecessary links away from your landing page, including site navigation, additional calls to action, or even links back to your homepage. Your landing page will work best if it stands alone and focuses on a single conversion goal.
Are you still struggling with your landing page design? Maybe you could use some professional help. Online design agencies can design a high-quality, high-converting landing page in 48 hours, starting at $199.
